30: Final Edit + Editing Process (STICKY NOTED TO TOP OF BLOG)

FINAL EDIT SENT TO EXAMINING BODIES

This is my Final Edit of my music video. It has been updated to match the previous implications and is edited to the best of my ability. All shots and other information is correctly tuned, such as the Fight Scene, Klara’s Scene, The planning Scene, and other small shots taken to improve snippets of my video. All editing was done on Adobe Premire Pro CS6, with Photoshop being used to manually correct frames in the video, especially when dealing with shots which have VFX included. However, not every video is perfect, and I wish I could address these issues, however I cannot since I need time to finish off the other coursework tasks. Otherwise I am happy for the way my video has turned out.

Things that I didn’t like

  • Lighting of Klara’s room could still be better with improvements
  • Bullet shells could be better (I could not improve them any further)
  • The characters positions shift marginally in some shots, e.g. Fight Scene, Assim’s death scene, Moving Klara into the room
  • Wished that I bought a smaller rifle
  • I should of shot more shots with Assim included (Character Imbalance)

Additional Notes

  • The jump-cut where the second and third mercenary walk up the stairwell is INTENTIONAL to speed up footage and match sections correctly.
  • Garg falls to floor INTENTIONALLY because he has just been hit in the face rather hard
  • The Audience is meant to find out the hostage later on in the film, because I think it is better for the audience to think about who the mercenaries are, and I wanted to have that sense of mystery and wonder when looking at the characters and why they do what they do.

Editing Process + Screenshots

Throughout the Editing process, I have taken screenshots of the timeline and will briefly explain how the desired effect is created using Premier Pro CS6 as my primary video editing program.

There are too many effects and changes applied to the whole sequence, making a full analysis impractical to blog about. However I have chosen the most desired effects of my film and documented how I achieved the looks shown below:

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These two screenshots shown above highlights the effect used to change colour correction. I used an effect called Fast Color Corrector, and it allowed me to manually change the hue, white balance, saturation, and the general colour the video was going to look like.

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Shown here is an example of the timeline with the project files on the left. This shows that there is an immense amount of work I have spent editing this final film. The amount of video layers in the sequence adds up to 20 layers.

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This is how I managed to remove the green backdrop from Daniel. In the Footage, i selected the Ultra Key effect and use it to filter out the majority colour (green) so that other video layers can be fitted underneath, e.g. Animated Backdrop. Using the Green Screen also allowed me to duplicate Daniel’s layers, creating a variety of effect combinations, e.g. Ghosting effect, Radio Distortion effect etc.

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This is how I converted the Handwriting custom font into a usable layer. First I reverted the contrast of the original image, leaving only two prominent colours (Black and White). The less dominant colour is removed using the Color Key tool, creating a transparent background for the white text to be visible. After that, the layered image is placed into position and the fade in and out effect was achieved with time-mapping opacity percentage points.

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Here is an example of the backdrop I used for Daniel’s Non-Narrative section. I had over 4 minutes of animated footage to be used in the final video, and I selected the most aesthetically appealing animations which related the most closely to the final video and its other product’s themes.

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This is an example of the ghosting effect where two or more of the same layers are used to create multiple subjects with the same footage. In this instance, I horizontally flipped one layer in order for them to be back to back. The color differences were beat matched in time to the music and was achieved using the Fast Color Corrector tool, and time-remapping key times where the music would change.

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This is a screenshot of how I achieved the Radio Distortion effect. By using the RGB Color Corrector effect, I changed the output to Tonal Range, with the Range being set to Master, and the Gamma and Gain values were set to 1.00. Initially I did not know how to do this but discovered how to do so by tweaking the settings given to me.

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Here is the final screenshot, showing the export settings that the video will be exported in. I chose to set the film at 25 frames per second, as it is the British/PAL standard for camcorders/video cameras and allowed me to half 50 frames per second footage with no frame blending issues. The video is exported in the MP4 format, to maximize compatibility across all playback devices.

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Evaluation: 4. How did you use media technologies in the construction and research, planning and evaluation stages?

Media technologies are what can break or make a solid media product, whether the planning and scripting was correct, media technologies can bottleneck a good production. Media technologies were used throughout the whole course to help me digitize my work in both media, and information. Media Technologies enable us to express our creativity in many forms, and has a large reputation in stylizing the internet and how it is used today in our ever-adapting world of technological change.

In my media products, I used all technologies highlighted in the slideshow below:

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To conclude, it is evident that using technologies correctly for their intended purposes will bring great results, and has has been apparent since the release of my media products.

Products which affected the film (positives):

My Canon 6D/XC10 allowed me to gain very high levels of correct colour exposure and light, showing large visual differences compared to using a camera of a smaller aperture.

Video Equipment such as the tripod and camera stabilizer allowed more stable footage, whether the shot is static or has dynamic movement.

The Green Screen set was essential in creating Daniel’s digital background. Without it, I would have not been able to digitize Daniel and apply different effects to him and/or the background.

 

Evaluation 3: What have you learned from your audience feedback

Feedback is especially important if you want to improve your standard of work. Bringing in peers to evaluate your work can be useful, since creators cannot justify their work unbiased, and having external viewers can be beneficial when spotting gaps and mistakes that you didn’t know were even there. Feedback for me was refreshing with little negatives to point out, however no media product is perfect at all levels of production/budget and having constructed feedback allowed me to evaluate what went right and what went wrong throughout the final video. I have collected my feedback using FaceBook to upload the video to show to my peers, since YouTube denied my uploads mainly due to their copy write infringement policies. However, FaceBook does not offer statistical information for the video, which has stopped me from getting statistical information.

Video Feedback (FaceBook)

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From the feedback shown above, it is obvious that my video has been well received by my peers and friends. Peers pointed out the skill of editing, the animations, the vfx and the lip syncing of Daniel. With over 100 likes and being shared twice, I could tell that my media video was successful in captivating my target audience and my peers (both which are young adults). The story line is also mentioned to be good as well, despite a different expectation to the rap genre I have synthesized. Even though there are literally no negatives in my peer’s point of view, I have got negatives of my own, such as the fight scene could be more cleaner, or the VFX could be more realistic; other then those hiccups I can easily say this music video has achieved it’s objective and more.

For the lack of statistical information that FaceBook provided me, I have created an estimate on how many views the video has accounted for. In two days since the video uploaded, the video already amassed 100 likes. It is safe to say that the views per day would double due to public recognition, and die down after it has reached its peak. This is because on the first day of release, the video only had 35 likes, however the day after that number has already doubled down and continued to rise.

Audience Feedback

Shown below is audience feedback which has been filmed in my boarding house, Bruce House. Collecting firsthand feedback is important and I asked them that they would say a few lines of feedback:

In this first instance of feedback, I asked Max because he is one of the enemies in my media video. This allowed me to gain a different perspective of feedback by having elements of production within the feedback to thus portray what he thought of the whole video.

I asked my housemate Dominik in what he thought of my video and for some constructive feedback. I asked him because he takes AS media studies, and would like some feedback on my video as he knows basic media terminology and key terms which could help me further develop on what I need to change to make it the best it can be. He especially liked the usage of the POV shots and the fast editing, including the tight lip syncing which he commended.

In this final instance of audience feedback, I asked four housemates to watch and give my video feedback. I chose them based on their age differences, with three of them being 15 years old and the boy on the far right being 17 years old and knowing media terminology due to him taking AS media. However, during filming of the feedback the audio was still copyrighted and could not get live reactions from them since the video did not play correctly.

In conclusion, the feedback has been overwhelmingly positive and has praised the amount of effort put in the whole production. The viewers rated the film highly, with an average out of ten being an nine.

Proof of copyright infringement (unable to upload to YouTube)

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This is the attempt I made to upload all media with the song playing to YouTube. Since YouTube have very accurate algorithms designed to catch copyright infringement, it has made uploading the video very hard and downright impossible. We have tried other video-sharing websites such as DailyMotion and Vimeo, however there were still problems as DailyMotion copyrighted our videos instantly, while Vimeo was charging us money if we wanted to upload more than 500MB to their website.

 

Evaluation 2: How effective is the combination of your main product and ancillary texts

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In conclusion, my ancillary tasks and my final music video creates a consistent and respectable value which will be used to further entail a larger audience and gain public recognition. It appeals to my target audience (young adults) by being bold, hard and straight to the point. The colour scheme of Black is popular among young adults today, and is a consistent theme throughout my media products and work especially well when combined together. It shows a dark, grungy styling and gives the impression that this whole media package is dark themed and not for the faint-hearted, while retaining its originality and a solid place on rap music conventions.

Evaluation: 1. In what way does my video relate to real media conventions and other texts

To create my final piece I used various inspirations and other media conventions to synthesis my unique video. This required me to look at similar themed music videos of different genres, and core-rap music videos to relate as much to the original genre and creating a different feel to my video. This is important as using real media conventions as comparisons to my video will help better relate where my music video is coming from, and where it fits in a large sea of other media conventions. To achieve this, I have decided to implement similar props and narrative to my video in both the non-narrative and narrative sections of my video, which are stereotypically seen in rap music videos and other short action scenes typically used in music videos.

Shown below are 9 screenshots of direct examples of a similar media convention “The Weeknd’s False Alarm”.

(All pictures are re-scaled to a incorrect and different aspect ratio due to a bug in my screenshot program.)

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I used a custom title by drawing the letters by hand, and then inverting the contrast and masking the background to layer this title, instead of using a conventional font. I used this style of title in the ending of the video as well. I decided to take this route as it is different to music videos, however the scrawled writing represents a gritty themed video, which was intended from the beginning. Having a large, and different styled text was intended in my video, as it clearly shows creativity and a more abstract styling. The spelling is a homage to the original music video, where Kanye himself named the music video “BLKKK SKKKN HEAD”, to show the relation between the song lyrics and the racial oppression of the Klu Klux Klan. The three main mercenaries walking towards the table starts the story off by action, and thus leads to more progression after the planning scene has finished viewing. The introduction of the text as the first thing the audience sees is a expectation of rap music videos set out by the audience, to quickly identify the song name and artist they are listening to while watching the video.

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In the preparation scene I used the actual floor plan for the location we were shooting in, and drew out the paths we are going to take throughout the narrative of the music video. In the false alarm music video, they used a remote controlled camera to achieve a similar effect in planning out their heist. In addition to this, all the characters are shown on screen in both examples and in my video. The preparation of the gun’s is inspired by not only practicality and efficiency, but the similar convention of the Weeknd’s False Alarm when they arm their weapons before the plot starts to revolve.

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In this shot the criminals are loading the cash into the bag and grabbing their gear in order to leave, while in my video the characters are approaching the objective. In contrary, this implies that the characters in the false alarm video have already completed their objective, while in my video the objective has just been pointed out and is starting. Both comparisons involves each character moving to a different location in order to achieve their desired objectives. The similarities between each convention are reversed in this instance, however the scenes represent two same meanings. I decided to use jump cuts to speed up the process, and help create a more fast paced and dramatic viewing for the viewer, since the narrative is hard fought and violent.

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In this example, the enemies are shown in both videos and the protagonists are firing back at them in order to forcefully complete their task. While the context is different in terms of entering and leaving, the main role of this is to protect themselves by firing back. This is also similar to the shot below, where the characters breach the room where the first enemy is located. It is a close convention due to the nature of what the actors are doing, and these screenshots of both conventions are key points when and what situation is needed to spark the use of firearms. In my video, I used many dramatic camera movements and shot types to show the power of these weapons and what they can do when used properly to their full extent. The shot below shows the similarities to the convention above as well, as their weapons are drawn constantly as they both are not in safe environments where they can let their guard down. This ‘guard-up’ tension is seen throughout both conventions, since it shows professionalism and effectiveness of how the characters embrace their lives at critical moments.

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Closeups of a female lead character are important when I considered my actors in my planning stage. I used a closeup to exemplify beauty and stress in the actor in comparison to both gritty action-esque themes of my video and it’s conventions. The use of a female character is also a standard in rap music videos, as the target audience is mainly young adult males, and having a member of the opposite sex to attract sex appeal fits this convention very well. It is shown in many rap music videos, but the convention shown in the Weeknd’s ‘False Alarm’ exemplifies this by showing the woman in fear and as a hostage, and closeups of the woman face; all qualities I used when planning and filming my music video.

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This is a shot of the non-narrative section of my video, and plays resemblance to the original music video for Black Skinhead. The purpose to have these shots in my video was to keep the audience noted that this is a rap music video and fits the genre without doubts. i decided to have a different backdrop to what was expected from the original music video because there are no limits to digital production. I wanted to create a similar theme to the original video, while using my creativity and resources to construct new backdrops for Daniel to be placed into. The conventions are similar mainly because the beat-matching of the song matches changes in the abstract backdrops, including visual changes to Daniel himself. This is seen in the original ‘Black Skin Head’ music video, where Kanye West is digitally modeled and animated and physical changes to form are apparent to signify different meanings of the song and the tone of the music video. All shots of Daniel are in similar taste to each other, with the differences showing different character movement, different visual backdrops, changes in lip sync throughout the lyrics, and shot movement and type to add variety in Daniel’s section.

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These shots in both videos show that a character (antagonists) are going to be killed, giving the audience a sense of heroism from the main characters, and the mess of the scenes exemplifies this further. The convention here is that there is always conflict between two bodies with different goals which co-exist together for the conventions sake or to further develop the narrative. I decided to plan out this scene where the third enemy gets strangled instead of using a gun, as it is more practical and brutal to use your hands when you do not have any other tools in reach. The shot of the Weeknd’s ‘False Alarm’ has conventions to this shot mainly because it shows a main character about to give someone death, where death is focused and exemplified in the applicable scenes.

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In the final shot of my video, a extreme closeup of the third mercenary is shown before the door slams revealing the credits. I chosen this shot because it matches the conventions of the Weeknd’s ‘False Alarm’, and the last shot of their video matches ours. The final shot of the protagonists face is meant to exemplify the stress that the characters have been through, where in the False Alarm music video the character has achieved his moral goal, while in my video the third mercenary represents the job being completed, and this is shown when the group first leaves through the exit door, leaving him behind for late exit to represent a job well done. It matches the conventions within the general theme of the video and how that a different narrative compared to stereotypical rap music videos can be seen at a different angle, thus to greater extent.

 

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This is my final edit of the Poster Advert for Black Skin Head. Unfortunately my Photoshop crashed along with a newer poster which included the release date, promotional logos and other text. However the abundance of these items are rectified below:

  • Release Date: OUT NOW
  • Record Label Information and Logo

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I could not add these items into the original PSD (Photoshop File Format) due to the save being corrupted, and trying to include these two details would require me to start a new project, and it would not be efficient since I cannot transfer the layers over from the corrupted file. However I am happy with the final print advert, and I have gathered feedback shown in the next blog post.

DigiPak Advert: 4